News, highlights and celebrations

Going to CES with this many ambitious participants in your slipstream means there is always news, highlights and celebrations to share. Here's an overview:


(24 January 2023)

Second episode of the podcast series "De Oversteek" about CES is live at Spotify, in where Koos investigates what CES can do for tech startups and scale-ups. (in Dutch)

Product launch announcements

(6 January 2023)

During the Walk of Fame, we had several Dutch participants of the mission announce exciting product launches:

  1. True Kinetix: celebrated the launch of their new ' true trainer'. Read all about it, on their the True Trainer website.
  2. One-Third: After 3 years of development and validating their system at large food retailers, OneThird was proud to present the complete range of their OneThird Shelf-life Prediction systems, now enabling customers all over the world to prevent food waste.
  3. VRelax: launched their full ecosystem of products at the Walk of Fame, now supported by the GRIP companion app (allows for co-viewing and guidance) and the VRelax Dashboard (offers control over the VRelax application and greater insight in results).
  4. Addoptics: launched their new product of Micro Optics, which is designed for use in Virtual Reality and imaging technologies. Game changing optics, from prototyping seamlessly scaled to series production.
Collab Alphabeats x Garmin

(5 January 2023)

Big news for Alphabeats: together with Garmin, they announced a collaboration to launch a neurofeedback pilot with professional sport clubs in the Netherlands! For more, see LinkedIn or press release.


Partnership signed & sealed

(5 January 2023)

Dutch startup IXora and Lubrizol® signed a partnership on the first day of CES, to provide state-of-the-art immersion cooling systems in data centers. Read all about it in this article on

Press release

(22 November 2022)

From the press release: "Returning for the seventh consecutive year, the Netherlands today announced the 70 Dutch startup and scale-up tech companies who will take part in the Netherlands (NL Tech) Pavilions, January 5 - 8 in Las Vegas at CES 2023, the global stage for innovation." Read the full press release.


(10 November 2022)

One episode of podcast series De Oversteek, a series dedicated to doing business in the US,  was created during CES Unveiled. Listen to it on Spotify (in Dutch).

Innovation Award Honorees

(13 October 2022)

During CES Unveiled Amsterdam, it was announced that no less than 12 Dutch startups receive a CES Innovation Award for outstanding design and engineering.